Hong Kong → Europe
Social commerce spans different markets and formats. Here are the sources behind the figures, their scope and what not to infer from them.
DHL · Social Commerce Trends 2026
45% of surveyed shoppers report buying via social media. The 2026 survey covers 29,000 shoppers across 29 countries, interviewed between December 2025 and February 2026.
Global self-reported data, not a conversion rate or a France-specific measure. The summary page mixes some 2025 and 2026 graphics; we use only its explicit 2026 headline figure.
Original sourceTikTok · France, 17.10.2025
The 17 October 2025 report states 3.4× growth in live purchases over six months and a 16% share of sales volume from live shopping.
Figures published by TikTok for its own platform. They measure neither merchant margins nor the impact of a Yue Commerce engagement.
Original sourceMcKinsey · 07.07.2023
In the August–September 2022 survey, 87% of live-commerce users surveyed in China attended at least monthly, versus 52% across the four European countries studied.
A sample of live-commerce users, not all consumers. Published in July 2023: historical context for market maturity, not a measure of the current market.
Original sourceSources checked on 14 November 2026. Figures retain their original reference period.