Reference programme · 14 hours · 6 modules · EN / FR

Learn to prepare, host and measure a live.

Training applied to your business. Across the workshops, you build an offer, a creator brief, a run sheet and a measurement plan — then rehearse before launching.

The programme, module by module.

Adaptable after a diagnostic, online or in person where feasible. Duration, participants, dates and adaptations are confirmed in the proposal.

012 h

Choose the model

Distinguish content, affiliation, in-app purchasing and live shopping. Identify formats that fit your market.

Practice: Compare two buying journeys for your business.
Takeaway: Channel map and test hypothesis.

022 h

Build a demonstrable offer

Choose products, organise evidence, address objections and calculate costs.

Practice: Write an offer sheet and check its contribution.
Takeaway: Offer sheet and economic framework.

032 h

Work with creators

Define profiles, write a brief, organise approvals and identify contractual considerations.

Practice: Build a brief and selection framework.
Takeaway: Creator brief ready to adapt.

043 h

Prepare and host the live

Write the run of show, plan demonstrations, moderate questions and prepare for incidents.

Practice: Rehearse a segment and receive structured feedback.
Takeaway: Run sheet and checklist.

052 h

Measure accurately

Read clicks, orders and costs; distinguish attribution from incrementality.

Practice: Analyse an educational dataset, never presented as client results.
Takeaway: Dashboard and decision framework.

063 h

Build your launch plan

Connect offer, content, roles, timing and measures into a coherent operation.

Practice: Present your pilot and incorporate feedback.
Takeaway: Launch plan and priorities.

Who is it for? What do you need?

Business owners, marketing/e-commerce teams, agencies and independent professionals. No prior live-hosting experience is required. To work on your own case, bring an offer or project, a computer and non-confidential commercial information.

Demonstrate what you have learned.

Before: a questionnaire about your level, business and expectations.
During: exercises, rehearsal and feedback on deliverables.
At the end: a pilot presentation and review of choices, run sheet and measurement.

This programme does not claim a professional certification or automatic public funding. Discuss accessibility and adaptation needs before enrolling.

Tailor the programme