SOCIAL COMMERCE & LIVE SHOPPING · HONG KONG → EUROPE

Your products, the right creators, live demos that give people a reason to buy.

  • Strategic consulting
  • Done-for-you execution
  • Training & knowledge transfer
Let’s talk about your projectExplore our services

From content to orders.

We help European brands and teams choose an offer, prepare content and organise a first pilot. Let us coordinate the execution, train your team, or combine both.

  • 01

    Social commerce

    Connect content with sales

  • 02

    Live shopping

    Show, discuss, sell

  • 03

    Creators

    Build the right collaborations

  • 04

    Content

    Inspire and explain

  • 05

    Conversion

    Simplify the journey

  • 06

    Training

    Build your team’s confidence

THE MARKET, WITH SOURCES

The channel exists. Profitability takes work.

45%

of surveyed shoppers buy through social media.

DHL, global survey 2026.

Source and scope

3.4×

growth in purchases during TikTok Shop France livestreams over six months.

TikTok, report published October 2025.

Source and scope

16%

of TikTok Shop France sales volume comes from livestreams.

TikTok, the same 2025 report.

Source and scope

These figures describe the market. They are neither Yue Commerce results nor a forecast for your business.

A live starts long before you go live.

Practices developed in Asia are a starting point. The right format depends on your customers, catalogue and the resources available in Europe.

  1. Define

    Step 01Select a demonstrable offer; check stock, margin and the buying journey. Deliverable: scoping sheet.

  2. Prepare

    Step 02Write the run of show, assign roles, prepare answers and rehearse the demonstration. Deliverable: live run sheet.

  3. Execute

    Step 03Coordinate hosting, moderation and incident handling during the operation. Deliverable: execution log.

  4. Decide

    Step 04Compare net sales and costs, review objections, identify what needs to change. Deliverable: review and next test.

We do it for you. Or teach you how.

A clear scope. Deliverables you can use.

Inspiration travels. Strategy adapts.

Importing a format is only the beginning. Your customers’ expectations, habits and buying journeys determine what is worth putting to work.

  1. Observe

    Explore social-commerce and live-shopping formats developed in Asia.

  2. Adapt

    Rethink messaging, pacing and experience for European audiences.

  3. Test

    Validate ideas with an agreed scope, resources and success criteria.

  4. Transfer

    Document the methods so your team can keep building on the work.

What we build together.

Useful deliverables for your team and business. Scope, timing and fees are set out in a tailored proposal.

A focused project or ongoing support, depending on what you need.

Define your scope

Wherever you’re starting from.

A new brand, an established team or an individual project: we adapt the way we work to your context, resources and objectives.

  1. Brands

    E-commerce & direct to consumer

    Let’s talk — Brands

  2. Retailers

    From store to digital

    Let’s talk — Retailers

  3. Businesses

    Marketing & commercial teams

    Let’s talk — Businesses

  4. Agencies

    Methods & team development

    Let’s talk — Agencies

  5. Independents

    Entrepreneurs & creators

    Let’s talk — Independents

Expertise that stays with you.

Training applied to your business. Across the workshops, you build an offer, a creator brief, a run sheet and a measurement plan — then rehearse before launching.

  • 6 modules · a 14-hour reference programme
  • A creator brief, a live script and a measurement plan
  • Adaptable format · in English or French
See the programme ↗

Before we begin.

Have a question about your situation? Email us and tell us about your project.

contact@yuecommerce.com
Do we need an existing audience?

No. The diagnostic separates what your audience can contribute from what requires creators, paid distribution or content development. Those resources are included in the scope and budget.

Do you only work on TikTok Shop?

No. We start with your customers’ journey and check which channels your business can use. In-app purchasing is not available for every country, business or category; a live can also lead to your store or an enquiry.

What does “done for you” cover?

We handle the tasks agreed in the proposal: editorial preparation, coordination, operational support and analysis. Products, access, stock, approvals and commercial commitments remain under your control. Filming and hosting needs are scoped separately.

Can we book training on its own?

Yes. It can be organised independently for a team or an individual. Modules, starting level, delivery arrangements and dates are agreed before the session.

What budget should we plan for?

We price the engagement after scoping. The proposal separates fees from any creator, sample, production, software and distribution costs. No media budget or recurring commitment is launched without agreement.

Do you guarantee revenue or ROAS?

No. We commit to a scope, deliverables and a measurement method. Results depend on the offer, audience, execution and costs. The figures on this website are sourced market data.

Let’s talk commerce

Your business. Your ambition. Your next step.

Tell us about your business, market and objective. We will suggest the format to scope: a diagnostic, an execution pilot or training.

Company

Yue Hang Enterprises Limited
Hong Kong · European clients

Working together

In English and French

Email us

contact@yuecommerce.com

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